‘We are the apple orchards, we are the cideries and the vineyards, the escarpment and the rivers,’ says tourism consultant Mike Robbins.
In a place and time where tourism is an economic driver and even a main industry, it’s important to make sure what is thriving now is not destroying the future.
That’s according to Mike Robbins, a tourism consultant based in Collingwood.
“Tourism can bring many benefits, if done properly. But it can also be very destructive,” he says.
Robbins has worked as a tourism consultant for over 40 years throughout Canada — across every province and territory — and internationally. He says one of the things that saddens him the most is Canada’s lack of fully adopting ecotourism.
“Ecotourism is something I’ve focused a lot of my career on,” Robbins says. “The Canadian tourism industry uses the term sustainable tourism, but it never really bought into the concept of ecotourism in a big enough way.”
Despite initiatives and efforts from different provinces, he says our nation’s tourism industry has a very long way to go before it can be classified as ecotourism.